I'm a senior creative designer & art director for digital products. With 12+ years in the field, I know how to balance business needs with user delight. I focus on the emotional layer of product experience, building brands that stand for something, illustrations with personality, and visuals that land. Driven by empathy and a soft spot for storytelling, I draw out what matters and shape it into visual stories that build a connection.

Skills

Brand Identity, Art Direction, Visual Storytelling, Marketing Materials, Illustration, Creative Producton, Visuals for Motion, AI Visuals (Static & Motion), Web, UI, Decks, Print Production.

Experience

Lead Brand Designer · Excited

Branding for digital products, art direction, design systems, concepts, decks;  
Visuals for web, apps, marketing materials and animated videos;   
Brand design team management, design processes, standards and hiring.

Jan 2024 — May 2026

Senior Visual Designer & Illustrator · Freelance

Brand identity, visual systems and UI for digital products and startups;  
Illustration and graphics for web, apps and marketing;  
Visuals, storyboards and art direction for animated videos.

May 2022 — Dec 2023

Art Director, Multidisciplinary Designer · O0 Design

Graphic concepts, identities and interfaces for startups;
Illustrations, icons, design systems, animations, visuals for motion;
Art direction and mentoring junior designers.

Apr 2019 — May 2022

Product Designer · Petcube

Analytics and market research; wireframes, journey maps, user flows;
Design system, UI concepts for mobile app and website, illustrations and icons.

Apr 2019 — May 2022

UI/UX Designer · Freelance

Branding for digital products, research, prototyping, UI, testing, design support;
User-friendly mobile interfaces, including micro-animations, illustrations and icons.

Oct 2017 - Mar 2019

Lead Product Designer · 7Devs

Hypotheses, user testing, user flow creation, prototyping;
UI app design for iOS and Android (in close collaboration with developers), design system development;
Design team building, art direction, mentoring.

Dec 2016 — Sep 2017

UI/UX & Graphic Designer · Brander

Design of landing pages, e-commerce websites, banners, emails;
UI & UX design for mobile applications (iOS, Android);
Logo and identity development;
Visuals, illustrations and icons.

Jun 2015 — Dec 2016

Graphic Designer · Freelance

Web design;
Creating graphics for websites;
Design of business cards, booklets, banners.

2013 — Jun 2015